Oggo was born from a clear promise: no more second-guessing which supplement to choose for your pet. The name Oggo echoes the popular, affectionate term for a dog, “doggo.” The tagline Fuel for Adventures highlights pets’ energy and wellbeing.

The logo and identity were designed to feel friendly and approachable. A soft typeface in the logo, hand-drawn animal illustrations, and a gentle palette of core colors let the brand balance associations with both medicine and play.

The result of the collaboration is a comprehensive brand identity for a company offering dietary supplements and cosmetics for dogs and cats.