Amo’ya is a brand available at Rossmann drugstores. It was created with everyday tenderness and care for both body and senses in mind. The brand is divided into lines – rituals made up of small steps that help take care of yourself in a holistic way.

We were responsible for the comprehensive branding and packaging design. The logo uses the Dahlia typeface, subtly resonating with the brand’s values and floral key visual. It is accompanied by a symbol inspired by both a heart and a flower, which can also be used independently from the logotype. Each ritual is distinguished by a different abstract flower and color, making it easier to recognize products both on the store shelf and in digital communication.